Wednesday, 1 February 2017

Target Audience


Target Audience

When deciding on our target audience, we tried to create as detailed a profile of them as possible. Therefore, we considered not just what films they would enjoy but also their age, lifestyle and other interests.


As we had already done research into openings similar to the one we want to make, we knew that the films our target audience would most likely enjoy were psychological thrillers and critically acclaimed films such as 'Room', 'Silence of the Lambs', and 'One Flew Over the Cuckoo's Nest'.

We also thought that they would watch similar, well known T.V. programmes with complex storylines such as 'Westworld', 'Luther' and 'Game of Thrones'.


We thought that it would be important to think about what music they would listen to, as music can often be used as a signifier of a genre. We decided that this would be popular yet meaningful music such as 'Green Day', 'Ed Sheeran' and 'Adele'.
From this we thought that our target audience would be 20-35 year olds of any gender and likely to be working or middle class.

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